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The purpose of this paper is to discuss the need for appropriate green marketing communication strategies to close the gap between consumers’ strong environmental concerns and weak engagement in sustainable behaviors. In doing so, our overarching goal is to provide new direction for creating targeted marketing communication strategies that will more effectively motivate consumer purchasing of green products and services.

The authors use a survey approach to collect data and regression analysis to test our hypotheses.

The findings suggest that demographic variables (gender, ethnicity and age) as well as concern for waste, concern for health and concern for environmental technology influence five different categories of sustainable behaviors.

The results suggest that future studies should consider multiple dimensions of environmental concern because each dimension has a different impact on sustainable behaviors.

The findings contribute to the continued development of a green consumer profile and highlight the need for marketers to carefully select appropriate dimensions of environmental concern to emphasize in their communication strategies. Results also reinforce the need to consider demographics in targeted communications.

This study considers the impact of different dimensions of environmental concern and demographic variables on different types of sustainable behaviors.

The purpose of this paper is to identify how five factors (environmental involvement, environmental concern, financial motivations, social motivations and energy concern motivations) motivate individuals to engage in pro-environmental behaviors (curtailment, capital investment behaviors and food-related behaviors).

A survey approach is used to collect data, and regression analysis is used to answer the research question.

Results show that social motivations are positively associated with all three behaviors such as environmental involvement, Environmental Concern and Energy Concern Motivations are positively associated with some behaviors; and Financial Motivations are not associated with any behaviors examined in this study.

These results highlight the widespread impact of social motivations, the more specific impact of environmental involvement, environmental concern and energy concern motivations, and the lack of impact of financial motivations on these three distinct pro-environmental behaviors.

Given that social motivation is so strong and pervasive across all three categories of pro-environmental behaviors, leadership in encouraging a dialogue/debate around these issues is needed from all stakeholders, including government, industry leaders, think tanks and environmental organizations.

This study incorporates multiple factors that have differing impact on three distinct pro-environmental behaviors.

Contrary to my expectations, the old adage holds true – “absence makes the heart grow fonder” – even in the context of higher education. If someone would have asked me 15 years ago if I would miss my time at the copy machine in the Marketing Department or in the library or stressing about comprehensive exams or my dissertation, my answer would have been a resounding “NO!” Now that I realize what a luxury it was to be focused exclusively on learning and research without all of the other obligations of tenured faculty life, I remember my days at MSU fondly. I can almost say I even miss the winters! However, since joining North Carolina State University in 1995, the key word in that last sentence is “almost”.

The purpose of this paper is to understand the mediating factors affecting the relationship between environmental concerns and sustainable behaviors.

The authors survey 467 respondents and use a structural equation modeling approach to assess environmental involvement and willingness to pay more for green products as mediating variables between a multi-dimensional measure of environmental concern and sustainable behaviors.

The findings suggest that environmental involvement and willingness to pay more for green products mediate the relationship between environmental concern and sustainable behaviors. But of the three dimensions of environmental concern, only concern for energy is statistically significant in the model.

The results empirically validate the multi-dimensionality of the environmental concern construct and its relationship with consumers’ sustainable behaviors. Both involvement and willingness to pay more for an environmentally friendly product play an important role in linking environmental concern to actionable behaviors.

To reach green consumers who are willing to pay more for environmentally friendly products and ultimately engage in sustainable behaviors, marketers should target those consumers who are most concerned with energy and more involved with the environment.

This paper is the first to study the gap between environmental concern and sustainable behaviors by utilizing involvement and willingness to pay more for an environmentally friendly product as mediators. Results provide critical insight into this often elusive gap. The authors also fill an important gap in the literature by including psychological factors driving consumers’ willingness to pay more for green products.

The purpose of this paper is to provide insights into the role and practices of informal waste pickers and the implications for waste management policy in urban contexts of the Global South.

Qualitative case studies were used, including interviews, observations and document analyses. The authors compared informal waste management in two cities of the Global South: Accra (Ghana) and Porto Alegre (Brazil).

The analysis points out that informal waste pickers play a crucial role in the implementation of waste policies in both cities, despite differing economic, social and institutional contexts. The study of the waste management system also points to multiple connections between informal and formal parts of the economy. Although the informal waste pickers are integral to the waste management systems, their economically disadvantaged position excludes them from the formal labour market. Faced with these challenges, they develop creative solutions to guarantee their livelihood and gain more effective collective voice.

The comparison of two case studies, conducted about the same social phenomenon in two different economic, institutional and social contexts, has limited generalisability but is theoretically and practically important.

The findings are relevant to policy-makers who deal with urban waste management and for organisations who develop support actions for informal workers.

The authors draw on a comparison of qualitative case studies to explore the multidimensionality of the waste picker’s phenomenon. This paper sparks discussion among scholars and experts who study the informal economy from different perspectives, in this case bridging insights from sociology and victimology.

THE Reference Department of Paisley Central Library today occupies the room which was the original Public Library built in 1870 and opened to the public in April 1871. Since that date two extensions to the building have taken place. The first, in 1882, provided a separate room for both Reference and Lending libraries; the second, opened in 1938, provided a new Children's Department. Together with the original cost of the building, these extensions were entirely financed by Sir Peter Coats, James Coats of Auchendrane and Daniel Coats respectively. The people of Paisley indeed owe much to this one family, whose generosity was great. They not only provided the capital required but continued to donate many useful and often extremely valuable works of reference over the many years that followed. In 1975 Paisley Library was incorporated in the new Renfrew District library service.

The study examines health care inequities in viral load testing among hepatitis C (HCV) antibody-positive patients. The analysis predicts whether individual and census tract sociodemographic characteristics impact the likelihood of viral load testing.

This a study of 26,218 HCV antibody-positive patients in Orange County, California, from 2010 to 2020. The case data were matched with the 2017 American Community Survey to help understand the role of neighborhood socioeconomic characteristics in testing for viral load. Multivariable logistic regression was used to predict the probability of ever testing for HCV viral load.

Thirty-six percent of antibody-positive persons were never viral load tested. The results show inequalities in viral load testing by sociodemographic factors. The following groups were less likely to ever test for viral load than their counterparts: (1) individuals under 65 years old, (2) females, (3) residents of census tracts with lower levels of health insurance enrollment, (4) residents of census tracts with lower levels of government health insurance, and (5) residents of census tracts with a higher proportion of non-white residents.

This is a secondary database from public health department reports. Using census tract data raises the issue of the ecological fallacy. Detailed medical records were not available. The results of this study emphasize the social inequality in viral load testing for HCV. These groups are less likely to be treated and cured, and may spread the disease to others.

This chapter is unique as it combines routinely collected public health department data with census tract level data to examine social inequities associated with lower rates of HCV viral load testing.